It sponsors a, marathon in the city as part of its promotional strategy. The following statements are true for a binomial distribution except: (a) Binomial is a continuous probability distribution. A. E) They should not be relied on heavily because they can cheapen a product. Unit 4 Exam.docx - Unit 4 Exam 1 Which of the following statements is a difference between paid media and earned media Paid media is based on the, 35 out of 35 people found this document helpful, Which of the following statements is a difference between paid media and earned, Fournott is a firm that designs and manufactures women's apparel. Persuasive advertising can be excessive. Which of the following is an essential element of persuasive messages? Most marketers ignore how our brains work and fight Which of the following statements is true regarding the affordable method for setting a promotion budget? Advertising is most effective at the purchase stage of the AIDA model. Which of the following statements is true of negative emotions? This preview shows page 1 - 2 out of 4 pages. Given this information, which of the following statements is true of Fournott? Science- Earth and its History C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. b. Which of the following statements is true about persuasive writing? About 80% promotion spending is directed toward final consumers whereas only 20% is directed toward retailers and wholesalers. The _____ is a model that outlines the process for achieving promotional goals in. It is designed to stimulate a purchase or an action. 3 The European Council, made up of presidents and prime ministers of the EU countries, adopts EU laws. A) They are automatically given to readers when they comply with your request. Design, SEO, and advertising can only get you so far. B)Sales promotion normally involves an indirect inducement. It is used to keep the product and brand name in the public’s mind. 10. Which of the following is not an example of persuasive advertising: a) Persuading customers to receive a sales call b) Encouraging the customer to purchase now c) Building brand preference d) Explaining how the product works 2. B)People generally attempt to eliminate negative emotions as soon as possible. QUESTION 7. 0 votes. Which of the following statements is true of informative promotion? Which of the following statements is true of persuasive promotion? a. D)The methods they use are less prone to scrutiny. Course Hero has all the homework and study help you need to succeed! True False. The AIDA model explains why public relations is the most important element in the pro-motional mix. b. growth stage . People tune out repetitious messages, so they quickly lose effectiveness. Doodle uses social media as…. Which of the following statements is true with Bentham’s utilitarianism? 35. Persuasive advertising can be important in encouraging new entry into the industry. d. a. -is the true statement. C) It tends to place promotion first among spending priorities. B. Course Hero is not sponsored or endorsed by any college or university. According to Harvard Business professor Gerald Zaltman, 95% of our purchase decision occurs in the subconscious mind. C)Appealing to negative emotions tends to be more effective than appealing to positive emotions. 58. B)They are less common in a free-market economy. creating a barrier to entering the industry. a. Which of the following statements is true of persuasive messages? Sales promotion is a type of direct marketing. Public relations cannot effectively be used with sales promotions. An effective message will reach all audiences, regardless of background. Best answer . 16. King's Crown is generating…. People tune out repetitious messages, so they quickly lose effectiveness. c. We must never torture anyone even if it is the only conceivable way to save hundreds of lives. Which of the following statements describing evidence statements is true? C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. D)Positive emotions are not accompanied by negative appeals. encouraging new entry into the industry. Past sales made to a client should not be used as proof statements with that client. Incorporating Evidence statements into your presentation can increase your prospect's confidence and trust. 2 The European Commission proposes new legislation while the Council of the European Union and the European Parliament make the final decision on all EU laws. Which of the following statements is true of reminder promotion? b. A. Which of the following statements is true of persuasive promotion? B. Which of the following statements is true of persuasive promotion? It establishes the theoretical foundation of inalienable human rights. 19. Q10 Which of the following statements is true of a proper promotional mix? June 17, 2015. 16. A. Which of the following statements is true of persuasive promotion? B) They include a wide range of tools like samples, coupons, and refunds. Persuasive advertising. a. s. Expert answered|Keely17|Points 0| Log in for more information. It is designed to stimulate a purchase or an action. Which of the following statements is true of persuasive messages? a. An effective message will reach all audiences, regardless of background. a. introduction stage b. growth stage c. maturity stage d. decline stage. If you want to accelerate sales online, you need persuasive copy. D)Sales promotion may be used anywhere along the marketing route. Persuasive promotion becomes the main promotion goal when the product enters the _____ of its life cycle. B. 0 votes. Which of the following statements about sales promotion is true? (c) There are two possible outcomes for each trial: Success (S) and Failure (F). 7. Q8 Persuasive promotion is used to keep the product and brand name in the public’s mind. Which of the following statements is true of accessory equipment? People tune out repetitious messages, so they quickly lose effectiveness. A)They are the most visible of all business activities. It forces management to spell out its assumptions about the relationship between the money spent and promotion results. Only speeches can be persuasive. Encourage repeat purchases B. Persuasive advertising can increase brand loyalty. King's Crown, a beverage company, has launched a new energy drink. ISBN 13 978-0078028977 . b. Which of the following statements is true of the characteristics of the elements in a promotional mix? a. Fiction and nonfiction can have a persuasive purpose. Which of the following statements is true of persuasive promotion? a. Which of the following statements is true of the characteristics of the elements in a promotional mix? following statements is true of Fournott? A. b. We’ve got course-specific notes, study guides, and practice tests along with expert tutors. d. A) It is mostly used by large businesses. D. Persuasive and reminder. 2) According to the social consumer decision journey, consumers are likely to advocate . C) They include the use of display allowances. True. C. When using independent research results, you should first identify the source of your information. C. People tune out repetitious messages, so they quickly lose effectiveness. Sales promotions are usually used together with advertising, personal selling, direct and digital marketing, or other promotion mix tools. a brand after they have experienced it. D . An effective message will reach all audiences, regardless of background. Given this information, which of the. decorations on its website, and its followers can review the designs, suggest changes, and recommend the company to their friends. E)They are the least prevalent of all marketing tools. In the context of the promotional mix, _____ attempts to persuade the buyer to, A _____ requires a manufacturer to focus its promotional efforts on end consumers. B. Informational and persuasive C. Persuasive. E)Sales promotion adds intangible immediate value to the brand. It is designed to stimulate a purchase or an action. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. Which of the following statements is true of positive emotions? Which of the following statements is true of persuasive messages? Which of the following is NOT an example of an evidence statement? A)Sales promotion is a deceleration tool. Its retailers convince consumers to buy Fournott's products. Which of the following statements is most likely true regarding the objective-and-task method of budget setting? A : Reminder promotion B : Persuasive promotion C : Informative promotion D : Connective promotion Correct Answer : A 62 : Which of the following statements is true of a proper promotional mix? Try again 1 The European Commission decides on all new EU laws and actions. 0 votes. Persuasive advertising can increase brand loyalty. a) Data b) Competitor c) Noise d) Government policy. Which of the following statements about the AIDA model is true? Persuasive writing is non-fiction writing used to convince the reader to agree with the author about an issue. Which of the following statements is true of consumer promotions? People tune out repetitious messages, so they quickly lose effectiveness. Which of the following statements is true of persuasive messages? a. It is designed to stimulate a purchase or an action. asked Jul 26, 2019 in Business by Susys A. A. Excessive advertising can decrease brand loyalty. 1) Web 1.0 ended with the "bursting of the dot-com bubble." Course Hero is not sponsored or endorsed by any college or university. Which of the following statements is true of persuasive promotion? C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. Which of the following statements is true of persuasive promotion? asked May 22, 2016 in Business by Kelci. Share your own to gain free Course Hero access. Top Offers From www.coursehero.com Which of the following statements is true of informative promotion a It is from MARKETING 1010 at Bowling Green State University. Message flexibility is greatest with advertising c. The message flow is Which of the following statements is true of persuasive promotion? D) It leads to a certain annual promotion budget. Ask your own questions or browse existing Q&A threads. encouraging new entry into the industry. The speed of feedback is delayed in sales promotion, advertising, and personal selling b. University of Texas, Arlington • MARK 3321, California State University, Fullerton • MKTG 351, University of California, Los Angeles • MGMT 1, California State University, Fresno • MARKETING 100s. A. It is designed to stimulate a purchase or an action. 61 : Which of the following promotional approaches is most commonly used by toothpaste brands and other consumer products that are well-established? Try our expert-verified textbook solutions with step-by-step explanations. Which of the following statements about sales promotions is true? a. c. Marketers view sales promotions as more effective when they are created as long-term stimulation tools. Which of the following statements describing evidence statements is true? B. (Pick only one.) c.Only nonfiction can be persuasive d.Only political speeches can be persuasive Fiction and nonfiction can have a persuasive purpose. The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message. Which of the following statements about product benefits is true? business-communications; 0 Answers. B. Get one-on-one homework help from our expert tutors—available online 24/7. C. Persuasive texts use words that trigger emotions. marketing; 0 Answers. (d) The . A. a. 19. Persuasive promotion becomes the main promotion goal when the product enters the _____ of its life cycle. D. A)Audience members tend to listen to and think about proposals that make them happy. Which of the following statements is true about persuasive writing? Which of the following statements is true in the context of persuasion and attitude change? ich of the following statements is NOT true about persuasive texts? D) According to the two-step flow, people interact primarily within their own social groups and acquire ideas from opinion leaders in their groups. Provide ongoing contact with customers C. Prepare the way for personal selling efforts B)Audiences cannot be persuaded by positive emotions. Which of the following statements is true? It is used to keep the product and brand name in the public's mind. It is used to keep the product and brand name in the public’s mind. A. a guarantee B. independent research results C. a demonstration D. the customer's past sales figures E. all of these choices are correct. C)They are not subject to governmental regulation. It includes goods such as large or expensive machines and mainframe computers. d. It seeks to form relationships with customers and potential customers through technological ties. It also issues a press release, about the sponsorship and persuades media reporters of different newspapers to. A)Evoking negative emotions reduces audience involvement. inia pulvinar tortor nec facilisis. ANSWER: B. B. Advertising And Promotion: An Integrated Marketing Communications Perspective 10th Edition . An effective message will reach all audiences, regardless of background. growth stage. It is designed to stimulate a purchase or an action. B. B. encouraging new entry into the industry. Best answer. False. a. Happiness is something more precious than a matter of pleasure and pain. A) Their primary objective is to persuade resellers to carry a brand. answered Sep 14 by Tretav . Which of the following is a difference between social media and personal selling? 4. D) They are primarily used to generate business leads and reward customers. b. A) Trust B) Marketing C) Sales D) Value E) Action. b. It prevails during the maturity stage of the product life cycle. A. b. answered May 22, 2016 by SarahC . mouth advertising. All of the above statements about direct marketing are true. AIDA concept 5. It is used to keep the product and brand name in the public’s mind. It is designed to stimulate a purchase or an action. It involves setting the promotion budget to match competitors' outlays. It prevails during the maturity stage of the product life cycle. Persuasive advertising can be important in encouraging new entry into the industry. Sales promotion’s greatest strength is in creating strong desire and purchase intent. c. It seeks to convert an existing need into a want or to stimulate interest in a new product. Doodle Inc., a renowned interior design services company, tries to increase its, customer base through increased web presence. It meets the needs of a target market. It does not use advertising. Which of the following statements is true of buying decisions? B. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. *c. C)Invoking negative emotions during communication negatively impacts a speaker's argument. A : It does not use advertising. Persuasive promotion is used to keep the product and brand name in the public's mind False Earned media is controlled by the brand but continuously keeps the customer and his or her needs in mind as it creates videos, blog posts, contests, photos, and other pieces of content 3. Find the best study resources around, tagged to your specific courses. (b) There are n number of trials. D. asked Sep 14 in Business by szata. Which of the following statements is true of persuasive promotion ? It seeks to convert an existing need into a want or to stimulate interest in a new, It seeks to form relationships with customers and potential customers through. c. It seeks to convert an existing need into a want or to stimulate interest in a new product. People don't read online; unless they're about to spend money—then they scrutinize each word. B) It completely ignores the effects of promotion on sales. Individuals with low self-esteem are more likely to change their attitudes in response to persuasion than individuals with high self-esteem. MGMT 753. a. Which of the following statements is true of informative promotion a It is. print it. Which of the following statements is true? 12 When Procter & Gamble introduced Swiffer, a new product to make it easier to clean increasingly popular hardwood floors, it knew it had to achieve a high brand awareness among its large number of potential consumers because the product was low-tech and fairly easily imitated. b. Which of the following statements is true? Which of the following is not a communication objective during the maturity and decline stages of the product life cycle? Which of the following statements is true of persuasive promotion? Q9 ___ plays a very important role in how marketers decide to distribute funding among their promotional mix tactics. Messages that offer a remedy for a person's fears tend to be effective. Satisfaction guaranteed! C) New products typically merit large advertising budgets to build awareness and to gain consumer trial. Excessive advertising can decrease brand loyalty. asked May 24, 2016 in Business by Saira. Which of the following statements is true of persuasive messages? a. a. The speed of feedback is delayed in sales promotion, advertising, and personal selling b. B) They are the same thing as product features. 32. Which of the following statements is true of advertising and promotion? A Persuasive texts use strong adjectives. b. Select one: a. c. Certain promotional tools are more effective at certain stages of the AIDA model. What will be an ideal response? A. (2) The measure of the quantity and quality of audit evidence lies in the auditor’s judgment. b. This results in electronic word-of-. C) They are intangible and can only be acquired over time. b. C)Sales promotion is usually considered to be complementary. Which of the following statements is true of reminder promotion? Which of the following statements is true of a proper promotional mix? Page Ref: 505. asked May 23, 2016 in Business by Kelci. Which of the following statements is true of the factors that affect an advertising budget? Krackle, a food manufacturing company, added two new flavors to its famous line of potato chips. encouraging new entry into the industry. An effective message will reach all audiences, regardless of background. A. 19. Pellentesque dapibus eo. D. An effective message will reach all audiences, regardless of background. terms of stages of consumer involvement with a promotional message. 5. (1) To be appropriate, audit evidence should be either persuasive or relevant, but need not be reliable. Persuasive texts present facts and are unbiased. People tune out repetitious messages, so they quickly lose effectiveness. It is designed to stimulate a purchase or an action to purchase. 4. Which of the following statements is true of persuasive messages? It regularly posts its interior. D) They are short-lived as compared to added-on benefits. Which of the following statements about sales promotion is true? Which of the following statements concerning audit evidence is true? It sells its, merchandise to retailers for them to handle. Find answers and explanations to over 1.2 million textbook exercises. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. 54) Which of the following statements is true of the two-step approach to mass communications? C. Sales promotion ’ s mind and attitude change use are less common in a promotional mix science- Earth its. Our expert tutors—available online 24/7 by positive emotions purchase stage of the following statements true! They include a wide range of tools like samples, coupons, and followers. 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