C. The marketer has control over where and when the product will be distributed. C. Consolidation of the retail industry has resulted in larger chains with greater buying power and clout. It is sponsored by a group of retailers. 88. C. Marketing experts argue that higher spending on sales promotion is at the expense of media advertising, which leads to a decline in brand equity. Which of the following is true of horizontal cooperative advertising? D. Event sponsorship objectives are often part of an organization's public relations activities. NapTime Inc., a manufacturer of mattresses, gave away a Sheep plush toy to any customer who purchased a mattress from a NapTime dealer. Nearly _____ percent of consumers use coupons on a regular basis. Which of the following is a limitation of using on-package sampling? The importance of sales promotion in modern marketing has increased mainly on account of its ability in promoting sales, preparing the ground for future expansion. Sales Promotion Karen Gedenk1, Scott A. Neslin2, and Kusum L. Ailawadi3 1 University of Cologne, Germany 2 TUCK School of Business at Dartmouth, Hanover, USA 3 TUCK School of Business at Dartmouth, Hanover, USA Introduction Sales promotions are a marketing tool for manufacturers as well as for retailers. advertising a new product on television. answer choices . Sales promotion includes all those activities which promote sales such as distribution of samples, discount coupons, contests, display of goods, fairs and exhibitions, etc. Promotion based on price creativity, where additional benefits are informed through price adjustments as used in restaurant… Consumers must pay the manufacturers' cost-price or a _____ premium. 86. Which of the following statements is true of rebates? In this stage, a large portion of the budget will be allocated to sales promotion techniques. All Rights Reserved. 63. A. Newspaper. The most popular method for distributing coupons is through. Sales promotion activities that communicate distinctive brand attributes and contribute to the development and reinforcement of brand identity are known as. Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. Sales promotion helps in increasing sales in a short span of time. This is an example of _____ advertising. An objective for consumer-oriented promotions is to enhance or support the integrated marketing communications effort for a brand or company. These incentives are discount, free gift offer, distribution of free samples, rebate, sales contents etc. Loyalty programs support the goal of customer retention. Strong, “Sales promotion includes all forms of sponsored communication apart from activities associated with personal selling. C. It involves extensive postal restrictions. It is one of the objectives of trade promotions that the excess inventory lying with the company should be liquidated. E) sampling. A. In order to integrate advertising and sales promotion programs successfully, the theme of consumer promotion need not be tied in with the positioning platform for the company and/or its brand. A major reason for decrease in sales promotion is that customers have become less brand loyal. 82. Spring Supermarket gives its customers VIC (very important customer) cards, which give customers additional discounts on certain products and notifications of special, customer-only sales. Sales promotion refers to the use of short term incentives to persuade the people to purchase the goods or services immediately. Advantages of Sales Promotion. Which of the following serves as a reason for the increase in sales promotion? Sales promotion involves some type of inducement that provides an extra incentive to buy, Sales promotion activities cannot be targeted to different parties in the marketing channel. Soft drink . Sales promotion is very important for any product, especially for newly launched and designed product. Advantages and disadvantages of external promotion. How it affect the product? Create Urgency. It adds to the consistency of promotion by using the same sales message for each prospective customer. 105. The party who get advantages through sales promotion is (1) Retailer (2) Manufacturer (3) Wholesaler (4) Both 2 and 3 (5) None of these View Answer / Hide Answer. Product bundles are another popular way for brands to increase their sales to their customers. Which of the following statements is true of couponing? The party who get advantages through sales promotion is (1) Retailer (2) Manufacturer (3) Wholesaler (4) Both 2 and 3 (5) None of these View Answer / Hide Answer. 2. 107. The following are the major differences between personal selling and sales promotion Personal Selling is an element of promotional mix, where salesman visits the customer and displays the goods to initiate the purchase. It requires the cooperation of retailers. Sales promotion could promote these products successfully. 1. Reach - a good story can be picked up by several news outlets, exposing your message to a large audience. C) A company can expand its existing brand into a category it otherwise might have difficulty entering alone. A. using a sales promotion to attract users of a competing brand. Any sales promotion activity that you do keeping the end consumer in mind is known as consumer sales promotions. Limitations of Sales Promotion: The following are the limitations of sales promotion as follows: ADVERTISEMENTS: 1. They require customers to pay for the mailing costs. Sales promotion could promote these products ... 180 seconds . Sales promotions draw attention to a particular product or service being offered. Methods used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. 80. The managers of a fast-food chain want to publicize their restaurants. They distinguish a company from the rest of other in the competition in terms of prices. Cost-effectiveness - PR can be an economical way to reach a large audience in comparison to paid for advertising media placement, particularly if it is done in-house. C. sales promotions such as coupons and price discounts. 111. Everyone loves a bargain, right? B. Ingredient-sponsored cooperative advertising. Yummy Oats cereal included tubes of ToothFairy Junior toothpaste inside each of its boxes. Got Game, a sports store, ran a promotion campaign in which it offered a box of 15 Pyramid golf balls at the price of 12 balls. Which of the following is true of consumer franchise-building promotions? 78. Planet Beverage's heavy financial involvement with freestyle skiing competitions and support of beach volleyball tournaments are examples of. A study by Priya Raghubir and Kim Corfman showed, E. price promotions may inhibit trial of a brand in certain situations. D) sweepstakes promotion. The costs of the sampling program can easily be recovered with just a few purchases. encourages consumers to buy the product more often. 88. Some businesspeople think that the packaged-goods brand management system has contributed to marketers' increased dependence on. Promotions can often shape the characteristics of brands, for example, McDonald’s Monopoly board is something truly unique to the brand, regularly bringing consumers together to discuss prizes and the probability of getting that all important Mayfair! These payments are called. 55. A. purchase behavior is attributed to an external incentive. C. to introduce a new product into the marketplace. 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