These Marketing MCQs are equally useful for students for MBA, MMS, BBA, Bcom, Mcom, PGDM, MMM and MCA. Privacy Statement - Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals. The monthly bank statement of the company is different from the balance in the company's' ledgers,whose fault is it and what d'you do about it ? A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction. A) stimulus B) motive C) culture D) perc... _______ are visual representations of consumer perceptions and preferences. Here are the collections of MCQ questions on MIS with answer includes multiple-choice questions on the fundamentals of management information system. Channel-Design Decisions. Expert Answered. A) channel member B) marketing decision C) customer's choices D) employee in the channel E) competitor's actions Answer: B) … In direct channel also known as zero-level channel, manufacturer and customer deal directly with each other. A company's channel decisions directly affect every _. This post covers marketing multiple choice questions with answers and explanation. © 2000-2021 Bayt.com, Inc. All Rights Reserved. There is no middleman in this channel. The channel manager must be very specific in describing channel tasks, and must define how these tasks will … a) 2 b) 3 c) 4 d) 5 View Answer / Hide Answer. Bayt.com is the leading job site in the Middle East and North Africa, connecting job seekers with employers looking to hire. The 5 components of a Channel Management Strategy . Their combined revenue was equal to that of 1.5 direct sales people. A company's channel decisions directly affect every _____. A channel consisting of one or more independent producers, wholesalers or retailers that are seeking to maximize their own profits even at the expense of profits for the channel as a whole is a _____. ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. Multiple choice questions: Multiple choice questions This activity contains 33 questions. MCQ: Unit-1: introduction to Operations and Supply Chain management 1. The type of product, your organization’s capabilities versus those of other channel members, the way competing products are marketed, and changes in the business environment and technology can also affect your marketing channel decisions. Marketing Research is a systematic method of A) Collecting B) Recording C) Analyzing D) a, b,& c Ans:D Q.3. A) product line B) product mix C) product exten... A company's channel decisions directly affect every ________. Asked 10/14/2016 11:55:15 PM. a) True b) False Channel objectives differ with product characteristics. _______ are visual representations of consumer perceptions and preferences. or log in Answered - [push strategy] [pull strategy] [bundle strategy] [Both a and b] are the options of mcq question Considering marketing channel system, strategies used by companies to manage intermediaries are realted topics topics with 0 Attempts, 0 % Average Score, 0 Topic Tagged and 0 People Bookmarked this question which was asked on May 03, 2019 05:20 Once you have completed the test, click on 'Submit Answers for Grading' to get your results. How to tarnish your company's reputation in 30 seconds? Cookie Policy, Question added by Abdou warshan , Head of Delivery and Installation Department , Zagzoog for Air Conditioning and Maintenance, Answer added by mohamed badawy, Head Of Operations , Almajdoui Logistics Company, Answer added by Ahmed Hassan Ahmed Mohamed, Logistics Manager , مؤسسة ثابت سفر عبدالله الشهراني, Answer added by Wasi Rahman Sheikh, WAREHOUSE SUPERVISOR , AL MUTLAQ FURNITURE MFG, Answer added by Emad Mohammed said abdalla, ERP & IT Software, operation general manager . 5. An attractive idea must be developed into a ________. Strategic Management MCQ Questions and answers with easy and logical explanations. The extended Ps of service marketing mix are : Which is the most commonly used measure in media planning. This answer has been confirmed as … Business Communication MCQ is important for exams like MAT, CAT, CA, CS, CMA, CPA, CFA, UPSC, Banking and other Management department exam. 11. 2) Through imaginative distribution systems, companies can gain a competitive advantage, whereas companies may face damaging Today we are going to explain what are the key factors in challenge management. Weegy: A company's channel decisions directly affect every marketing decision. A. customer's choices. Terms of Use - 72 Chapter 2: Developing Marketing Strategies and Plans Suggested Answer: A value chain is a tool for identifying ways to create more customer value. 61. What is the idea of the Price value proposition? Marketers that distribute products through mass merchandisers such as Wal-Mart will have different pricing objectives and strategies than will those that sell to specialty stores. specialized role A company's channel decisions directly affect every … Which of the following is NOT a typical supply chain member? Strategic Management MCQ is important for exams like MAT, CAT, CA, CS, CMA, CPA, CFA, UPSC, Banking and other Management department exam. A company’s channel decisions directly affect every other marketing decision. Management provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. It includes MCQ questions on the category of computer-based information systems, finance and accounting information systems, the expert system, office automation systems, and knowledge-based systems. The process of selecting one or more market segments to enter is called ________. Evaluating channel members 12. A) market targeting B) market dominance C) market p... ______ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influen... A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction. The components are: True alignment to corporate and sales strategy Defined partner selection process Adherence to a channel governance process This can also be used for the preparation of UGC NET, SET, PhD, CET and other entrance exams. Updated 5/29/2016 7:50:33 AM. D................................................................................... >>>>>>>>>>>>>>>>>> D. marketing decision >>>>>>>>>>>>>>>>>>>>>>, answer D ___________ : marketing decision. It includes MCQ questions on the decision support system, examples of a finance and accounting information system, major goals of the requirement determination phase of information system development, On-line transaction processing, and the … What if, some of the intermediaries are not work effectively ? Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about Promotion Price Distribution Product 62. Intermediaries play an important role in matching ________. Place decisions, for example, affect pricing. A) reseller B) supplier C) wholesaler D) retailer's creditor E) go... An attractive idea must be developed into a ________. Various factors affect a company’s decisions about the intensity of a product’s distribution. ... Those aspects of business that a retailer can directly affect, such as store hours and merchandise lines carried, are referred to as: controllable variables: demographic statistics: This set of solved objective questions on MIS includes multiple-choice questions on the fundamentals of management information systems. Imagine how it would affect our business. Every day, thousands of new job vacancies are listed on the award-winning platform from the region's top employers. Updated 10/15/2016 12:27:01 PM. They may also realize economies of scale that channels of distribution often offer. Multiple Choice Questions: Multiple Choice Questions This activity contains 20 questions. There are numerous channels by which goods and services are distributed. 1) A company's channel decisions should be determined by the company's marketing strategies, and in turn directly affect every other marketing decision. Register now What if, some of the intermediaries are not work effectively ? B. channel member. Designing a channel system calls for analyzing customer needs, establishing channel objectives, & identifying & evaluating the major channel alternatives. Regression Equation as a company's sales? ANSWER: c) Both a and b. Each of these channels may offer different coverage, skill, and performance. ANSWER: d) 5. A) Procedural maps B) Brain maps C) Perceptual maps D) P... A company's channel decisions directly affect every ________. The longer the channel, the more difficult it is to exercise control. Answer added by Nasir Hussain, Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Channels produce 5 service output levels: ( )Page Ref: 340 2) A company's channel decisions directly affect the prices of its products. to join your professional community. The role of marketing channels - Channel Design, Channel Management 1. The process of selecting one or more market segments to enter is called ________. Question. Channel conflict may arise from a) Goal incompatibility and intermediaries' dependence on the manufacturer b) Unclear rights and roles, and differences in perception c) Both a and b d) None of the above View Answer / Hide Answer. Mcq 1. Various factors affect a company’s decisions about the intensity of a product’s distribution. ( )Page Ref: 341 1) Downstream marketing channel partners, such as wholesalers and retailers, form a vital link between the firm and its customers. Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals. It is divided into direct and indirect channel. C. competitor's actions. According to the manufacturing-based definition of quality 0 Answers/Comments. Test bank Questions and Answers of Chapter 10: Product Issues in Channel Management While designing the marketing channels, the channels result in ___ service outputs. What is Cash Flow Statement Show a Company's Stability? The chosen channels closely affect all other marketing decisions. Strategy/ies to control channel conflict: A company's channel decisions directly affect every _____. A company's channel decisions directly affect every other marketing decision. Imagine how it would affect our business. Channel level: The producer and the final customer are part of every channel. Question. Your company policy allow to gift exchange with customer within certain limit. Multiple choice questions Try the multiple choice questions below to test your knowledge of this chapter. Channel objectives are based on the requirements of the purchasers and users, the overall marketing strategy, and the long-run goals of the corporation. A clear and thorough understanding of the customer, or target market, is required to be able to make appropriate decisions about channel integration and usability. Logistics Officer (Information Cluster) SC 8. According to this model, every firm is a synthesis of activities performed to produce, market, deliver, and support its product. Conducting Marketing Research and Forecasting Demand, Consumer-Industrial and Government Markets, Executing Strategy Through Organizational Design, Strategic Elements of Competitive Advantage. Business Communication MCQ Questions and answers with easy and logical explanations. Business MCQ Business - Chapter 10 Businesses that take part in a channel of distribution are known as Businesses that take part in a channel of distribution are known as Nadeem 23:01 Business - Chapter 10 A) product idea B) product concept C) screened product D) test market E) prod... A ________ is the set of all products and items a particular seller offers for sale. a. marketing b. operations c. logistics d. production 23. And because distribution channel decisions often involve long-term commitments to other firms, management must define its channels carefully, with an eye on tomorrow's likely selling environment as well as today's. This activity contains 16 questions. The process of selecting one or more market segments to enter is … We will find out what important decisions we need to take into account. By Mistake, you have given a gift to the customer's representative? Marketing channel decisions are among the most critical decisions facing an organization. A ________ is the set of all products and items a particular seller offers for sale. [MUSIC] Welcome back. D. marketing decision. Get Fresh Updates On your job applications, and stay connected. M.B.A (Sem-III) Contemporary Marketing Research 1 Multiple Choice Questions Q.1. An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a _____ in the channel. Marketing means A) Buying B) Selling C) Buying & Selling D) Analyzing Ans:C Q.2. MCQ - Supply Chain Management variability at an acceptable cost b)quality depends on how well the product fits patterns of consumer preferences even though quality cannot be defined, you know what it is c)quality is the degree to which a specific product conforms to standards 22. After a company has reviewed its channel alternatives and determined the best channel design, it must implement and manage the chosen channel. Ltd. Answer added by Muhammad Shaheem Fathe, PURCHASE EXECUTIVE OFFICER IN SAP SUPPLY CHAIN MANAGEMENT / ENTERPRISES ASSETS MANAGEMENT , Arabtec Constructions (L.L.C), Answer added by Vinod Jetley, Assistant General Manager , State Bank of India, Answer added by Abdou warshan, Head of Delivery and Installation Department , Zagzoog for Air Conditioning and Maintenance. The supply chain concept originated in what discipline? Channel partnership Trying to forge a long term partnership with the distributors 10. : 12-5 76) In designing its marketing channel, Chairs for Every Occasion has moved from a make-and-sell view of its business, which focused on productive inputs and factory capacity as a starting point for marketing planning, to a sense-and respond view, which begins instead with … The marketing research process is presented to you in your text as: UPS is a company that hires a very high number of __________ and _________ workers. In some cases, a channel manager had 20 small channel partners assigned to them. s. Expert answered|sujaysen|Points 18977| Log in for more information. , AL DOHA Company, Answer added by Salvatore Augello, owner , A.S. Trade & Consult. Logistics Supply Chain Store Management Inventory Management Management. Analyzing Customers’ Desired Service Output Levels. Which of the following is NOT a typical supply chain member? Intermediaries play an important role in matching ________. "Quality is defined by the customer" is : An unrealistic definition of quality A user-based definition of quality A manufacturing-based definition of quality A product-based definition of quality 2. A company's channel decisions directly affect every marketing decision. The type of product, your organization’s capabilities versus those of other channel members, the way competing products are marketed, and changes in the business environment and technology can also affect your marketing channel decisions. 2. Management provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. On 'Submit answers for Grading ' to get your results segments to enter called. ( Sem-III ) Contemporary marketing Research 1 Multiple choice questions This activity contains 33 questions ) Buying B False. 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