I recently found an, of all the most popular meal kit delivery services. I would not include the entire post unless it is shorter than 400 words, however, because a 1,500-word or 2,000-word newsletter will cause some to lose interest, and even unsubscribe from your newsletter. DOWNLOAD NOW. Is a new book being released in your, ? So, look through these ideas and start planning your next author newsletter. As you start to gather content and plan out the internal newsletter design, put yourself in the shoes of your fellow employees. Remember that it’s human nature. You don’t have to implement all the strategies at once. Famous Footwear uses handwritten fonts to draw readers attention. And if nothing has changed since the month before, just leave it as it was. Newsletters are easy and exciting ways to convey information to a specific group of people. Look what you just did! Tammi, before we get into that, tell us a bit more about you, and how you got into writing and publishing. Newsletters can be incredibly powerful tools for artists. Remember, your readers have chosen to receive these emails, so they want to hear from you on a regular basis. Is a new book being released in your sci fi series? Regardless of what it ends up being, I recommend posting frequently to draw in readers and keep yourself top of mind with your readers–for a blog that means at least a week, for a newsletter, I’d recommend a minimum of once a month. Because NO ONE EVER wants to receive long emails. . Your audience’s attention is limited. The same goes for when there’s a discount on one of your existing books.Â, A cool trick that you can use to get some newsletter ideas come from this article written by, Rather than sit at your desk all day and stare at the screen, check out your local bookstore for some fresh ideas.Â, How to schedule soccer training with parents. Or maybe you want a name for a new character. Share with them what’s working for you. Then, put your author media kit up on your website. But the reverse is also true. What the eff do you write in your newsletter? Not only is it useful to know what you need to include in an author bio, it is also useful to see examples of how your vital information should look. Links to every place readers can find you. It’s a great place to update your readers with upcoming releases … In his afterword, his essay “A Note on the Locomotive” talks about the history of technical innovations (what happened next–see above) and also considers how trains have changed America. This field is for validation purposes and should be left unchanged. Because I don’t know you, and I don’t care about you. Have you recently discovered the perfect way to reheat french fries? Under the "fair use" defense, another author may make limited use of the original author's work without asking permission. Not that you should consider email newsletters private, legally, in the slightest (and surely you did not). So let’s talk optimization. Newsletters, therefore, create connections with your readers. “If you receive any queries from journalists, include a link to your media kit in any reply.” Here are three more tips for the road: Label each of your files appropriately. Most authors are not recognized by what they look like unless they're John Grisham (who resides here in the midst of the Blue Ridge Mountains). (year, Month day). Also, by having readers click through to your blog posts, you’ll be able to give yourself a lot of practice in writing a range of calls to action (CTA) and hooks for your links. INC (the initialism is deliberate) has a broad audience, including published authors, aspiring authors, independent authors, Big-5 authors, and boutique authors. Ask your readers for ideas. Â, As an author, you can also talk a bit about your writing process. But you can just leave it be so long as your bio hasn’t changed. Here’s where you provide a service to your readers while at the same time come across as super not self-centered. They don’t care that you’re selling something. You can also read about why you should start an email list and how to customize your forms. So, before sending your first one off, you will need to create a database of interested readers. (The rest of the ideas I often use as blog posts. Now that you have an idea of what your internal audiences want, it’s time to put together a content plan. Inside parentheses list the abbreviated month and year of publication. How to create an effective email newsletter. Most authors immediately think Amazon is the only place to sell a book. “I Need Coffee” is a monthly column covering all sorts of writing topics, with an eye toward making a living writing. Wait. Whatever it is that you write for your main story, you need to do three things: (1) keep it short (like 300 words, max), (2) provide a fun picture, and (3) relate it to the theme of your newsletter. When you are trying to draw your newsletter to a close, you don't want to end it abruptly, causing your readers to wonder where the rest of the text went. Just like having a theme, having consistent, predictable sections in your newsletter helps your readers know what to expect. Or, if you want to use a different one, put it here. Include user-generated content. Wrapping Up Over the course of the next few weeks, I’m going to break down author’s websites, … Hooray! How to Write a Good Newsletter. (Mailchimp is what I happen to use. Here’s an off-the-wall example. I love your newsletter! We'd love to help you find the best services for your book. … Use your Facebook, Amazon author page, Goodreads page, website, and every other avenue where your readers can connect.Â, Purchase links for those subscribers who haven’t read all of your titles yet.Â, If you want your email signature to be easier on the eyes, you can use a tool like, to create awesome looking email signatures. Links to your blog. Consider that a very generic benchmark.Â. If you’re using your own publishing, website, or blog name, you … Debra Joy Groesser sells a painting off every monthly newsletter she sends out. It's probably is easy for you to remember who produces the newsletters because you value the content. That’s why we’ve put together this list of 24 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. I always have a running list of ideas that come to me throughout the month. Put the two together, and you’ve got the biggest can of whoop ass in the history of publishing. Learning how to write a newsletter is relatively easy. The following post is an excerpt from Email Lists Made Easy by Kirsten Oliphant . But in most cases, you will have the ability to create a distinct 2-3 sentence bio for yourself that shows up at the end of any article you write. 24 Amazing Newsletter Content Ideas. If you’re also writing a blog as a part of your platform-building efforts, definitely look to publish that content in your author newsletter. Some Author’s Notes explore the question of why this story matters. Being able to test your CTAs in your newsletters will give you the opportunity to find out what works best. People like to put a face with the name. Where newsletter publishers used to be the smartest people in the room, they are now the sad old fuddy-duddies of the online marketing world, hopelessly outdated, clinging desperately to a dying technology, destined to be crushed by new and savvier competitors. Mailchimp lets you design a newsletter by using templates, and within those templates you use drag-and-drop elements such as text boxes to create your newsletter design. And you can even share articles you’ve read recently that you found to be particularly helpful or inspiring. If you’ve written a blog post that your subscribers will want to read, you should mention it in your newsletter. Use the space below to jot down some of your own ideas for newlsetter content. If you’d like, you can have a separate, SUPER short section where you provide an update about your books. If you missed it, check it out! The Six Rules You Should Use to Write a … Talk about the books you’re reading. Say you went on a writing retreat and something silly happened, like you got inspired by an apparently unclaimed chicken wandering through a national park. That’s the kind of article you might want to share if you think your readers would find it interesting — along with a story and a pic of your experience with meal kits.Â, There’s a bit of debate on if it is a good idea or not to send an entire article via email vs just linking to it; and in truth, there’s no real right or wrong answer. If you aren’t using FB, Twitter, IG, or whatever to create connections with people, then you are doing it wrong. Keeping an email list warm is easier said than done. But, come off too sales-y and people will unsubscribe in droves. The 4 Content Types When I first decided to start an author newsletter, […] Why You Must Pack a Punch on the First Page of Your Novel (And How to Do It), I Write Generic Self-Help Articles That Are Going to Change Your Life, Networking as a New Writer From the Comfort of Your Couch. If you Most websites providers have the option to add an email newsletter or newsletter block to your webpage. Twitter: https://twitter.com/DaveChesson, Facebook: https://www.facebook.com/KindlePreneur/, © 2021 IndieReader   |   Designed by Well Design Studio. Think about it: Do you like to receive long emails? Today, author’s need to be chief cook and bottle washers, becoming more than they should be. When your audience realizes your emails are a conversation (and not a one-way broadcast), they’ll be more engaged and far more likely to open your emails regularly. Five things you can include in your author newsletter 1. All of the rules that say shorter is better when it comes to email works in your favor when writing your newsletter. There’s hardly any point in having an email list if you will not contact people regularly.Â. Everyone loves to be asked for advice. This is a small box. The total percentage of subscribers who open an email. So let’s get into the 10 highly-effective trends to get your audience signing up for your email newsletter. Insert the italicized name of the newsletter. says that the average click through rate is a bit under 3%.Â, IR Approved Author Geoffrey M Cooper: “…writing is my full-time activity. First-time readers glancing at the bio of a new indie author frankly don’t … Take the time to do it right. They’re a way for you to tell stories and give your fans an exclusive window into your creative life. Content is key in making your newsletter one that people want to read. So let’s get into the 10 highly-effective trends to get your audience signing up for your email newsletter. And today, we're talking about her brilliant and super useful book, “Newsletter Ninja: How to Become an Author Mailing List Expert,” which is just an amazing topic. Here are some ideas for fresh content you can send out: News or Events related to your book topic; Author Interviews; Round-up of articles published on your blog; Fun facts about your writing process; Supplemental information about your characters or scenes in the book … If you send it more frequently, readers feel like they’re getting spammed. Did You Catch My Cameo in The Way I See It? Newsletters help sustain interest among your stakeholders even when you don’t have a major event or activity coming up. In order to send the most relevant e-newsletters that generate the most revenue, you need as good a database as possible. As I mentioned earlier, I keep a note in Evernote where I jot down possible ideas throughout the month, so when it is time to write my main story, I have many options to pull from. IndieReader is the ultimate resource for indie authors! Odds are that your readers will want to know what you’ve been working on for your blog, so share your work.Â, To go with your own blog content, if you write any guest posts on other websites, you should be looking to include those in your newsletters too.Â, And you can even share articles you’ve read recently that you found to be particularly helpful or inspiring.